Blog marketing is the process of reaching your business’s target market by way of online articles, also known as blogs. Many business owners post blogs into their official websites for easier management and a smoother visitor experience. WordPress is the most popular online blogging tool, but there are other free or low-price options available.

Blogging has skyrocketed in popularity, especially with the rapid growth in the use of social media. Many people have also started online businesses as opposed to opening up a brick-and-mortar location. They’re finding the most affordable way to promote their businesses is by way of social media platforms.

A very common and popular example of blogs is “food blogs.” Everyone loves to eat and food bloggers have become industry experts overnight. This is true especially in metropolitan areas such as Toronto, Ottawa, and Montreal. We have a food blog right here in Windsor. Check it out!

6 Steps to Becoming an Expert Blogger

Becoming an expert blogger and using it to promote your business and brand takes a matter of minutes. It is the ongoing management and marketing where the real work comes in.

  1. Create a Blog Marketing plan. Include blog topic ideas, target audience, a publishing schedule, social media strategy, keyword analysis, influencer outreach, competitor analysis, posting frequency, etc.
  2. Build your blog image. Decide which platform you choose to use. Customize it in a way that fits your business’s brand identity. Be sure to use the same logo as you do on your website. Online marketing strategies require consistency to work and build popularity.
  3. Start Writing! Fill your blog with several posts ASAP. Keep visitors browsing your website longer by giving them enough content to read off the bat. Then, begin posting according to your publishing schedule.
  4. Market Your Blog. Use your social media to promote your blog posts to your followers. Make sure you include your blog link on your business’s marketing collateral and materials as well.
  5. Reply to Comments. Since blogs are social, readers will ask questions, provide feedback, or share their opinions. Stay on top of it and delete spam posts.
  6. Encourage Email Signups. Email marketing is an effective tool to keep people who are already interested in your business reading your blog. Make your marketing work full circle by encouraging people within your blog to sign up for your email newsletters. Use your emails to bring readers to your website, which brings them closer to becoming your customer.

If just the concept of writing for an audience scares you, let CB Marketing Solutions blog for you. We have an SEO expert that loves writing and will take your business to the stars! Contact us today.

Sources: