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According to industry leader HubSpot, businesses that regularly update their blogs receive 67% more monthly leads in comparison to businesses that don’t. You can acquire more leads from a strong SEO (search engine optimization) presence. This is valued by search engines. Higher ranking factors are achieved within the algorithm. Think of it as adding a ‘pinch of salt’ that most businesses don’t include in their mixture. It is also a key element that increases both the quality and quantity of a company’s website traffic.

Blogging is important for SEO for the following reasons:

  • It keeps website content fresh and current.
    If the content is not updated on a regular and consistent basis, website visitors may lose trust and this might give a false impression that the business is no longer operational or the previously posted content is outdated. Google does not provide searchers with outdated information and the algorithm is dependent on providing search results based on freshly updated content. A blog is a practical way of updating website content and keeping in line with Google’s search results algorithm.

  • Increases organic search.
    Organic search is a typical search in its natural form and does not include any paid aspects such as ads or bidding. Blogging might be time-consuming but carefully crafting keywords and topics will work in your favor because it will position your business/brand as an industry expert and earn higher rankings in search results.

  • Incorporates backlinking.
    This refers to links that are included on one website to connect to another respected website. This can work two ways: one, to find and create new web pages for websites, and two, to help search engines figure out how to rank these links in a searcher’s results. In layman’s terms, when you write a blog, it will be full of useful information. If another website decides that that information is valuable to their readers, then it is very likely that it will link your website to theirs. Backlinking assists in creating relationships with other websites to help yours grow. It works even better when you have that website mention your site in return.
  • Builds credibility.
    Blogging allows your business/brand to speak on relevant topics in the industry. It is an opportunity to show authenticity and build credibility with current and potential audiences and search engines. When the business and brand incorporate blogging into the online strategy, the more likely it will be found online. It will have an authoritative voice and share thoughts and perspectives in the online space. Once this is maintained, you will eventually receive more website traffic and repeat visitors. Google will eventually learn that people are attracted to your website. This will raise your authority level within the embedded algorithm.

  • Blogging helps target long-tail keywords.
    Many businesses/brands want their online presence to be achieved by online users typing in one or two relevant keywords into Google, which is very competitive. Industry experts advise businesses/brands to look for longer, more specific keywords people are searching for that are relevant to the business and try to rank for those, as half of the searches contain four or more words. This can be difficult to include in product pages but is best to include in blog content. 

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